DSP stands for demand-side platform. It is a buyer’s side platform. It allows digital advertising buyers to manage multiple ad exchange and data exchange accounts through one interface. An ad exchange is a...

Goods are considered as tangible objects. Services are intangible commodities that cannot be touch, felt, tasted, etc.

Advertising is a marketing tool that is used to encourage or persuade audience, customers, and viewers to purchase their products. Promotion is also a marketing technique that is used to reach consumers and...

The term E-commerce, an abbreviation for electronic commerce, is the process of buying and selling goods, products and services over electronic systems such as internet, telephone and e-mail. M-Commerce or...

Advertising is mainly about selling the product or services, as opposed to marketing, which is the entire process of developing, branding, designing the product or service to bringing it to the market.