Difference between Brochure and Leaflet

Key Difference: A Brochure is a short, printed document, also known as a pamphlet. It is a booklet containing descriptive or advertising material. A leaflet is a small printed sheet, containing information about certain materials.

 

Brochure and Leaflet are two terms, which provide certain information about the new product in the particular company. It also gives information about new hotels, shops, gadgets, etc. It is almost similar to each other.

 

According to BusinessDictionary.com, the definition of a Brochure is, a “publication consisting of one folded page, or several pages stitched together but not bound, used mainly for advertising purposes.”

 

Brochure originated in the early 1748. It is derived from a French word ‘brocher’ which means to sew, from Middle French. It means to prick; from Old French ‘brochier’.

 

A brochure is a small, thin book or magazine that usually has many pictures and information about a product, a place, etc. It is mostly of a single-sheet (bi-fold) or three sheets (tri-fold), which can be easily spread over different places. They may advertise new products, locations, shops, events, hotels, etc. It should be very attractive so that people at least have a glance over it. Nowadays, there are varieties of patterns and designs in brochures. They can be magazine style brochures, 3-folded brochures or postcard brochures.

 

On the other hand, leaflets are printed sheet with different sizes of papers. It can be either of A4, A5 or A6 size, where A6 is the smallest one. Leaflet is not that explanatory than brochure. Its font size is small, so that the brief information can be written in the appropriate form. The reason their size is small is so that they can be easily handed over to anybody.

 

Though its sizes are small, its main focus is to grab the reader’s attention. Leaflets texts are usually small and are expected to be clear. Leaflets should be the way that persuades readers to take action.

 

If one needs a professional leaflet or your leaflet needs to look ultra professional, consider using professional printers who may have a graphic designer to do the hard work. Leaflet also varies in shape, texture, quality, size and weight, according to the company’s demand.

 

A brochure consists of more than a page of information. It is usually folded or bound in ways to make it appear like a compact article. On the contrary, leaflet usually comes in a single page handout.

 

Comparison between Brochure and Leaflet:

 

 

Brochure

Leaflet

Definition

A small book that usually has many pictures and information about a product, a place, etc.

A sheet of paper advertising something, usually a single sheet perhaps folded in two.

Size

4 to 8 panels

Not more than 2 pages

Folded or Stapled

Folded or stapled

Folded

Information

One paragraph to fully detail

Points or in one sentence

Contains

Descriptions of the company, a few highlighted products or about an event

Description in points about the product or an event

 

 

Image Courtesy: flexiprint.in

Image Courtesy: skprintdesign.com

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