Difference between Motto and Slogan

Key difference: The key difference between the two is that ‘motto’ is defined as a short sentence or phrase that expresses the principle or a rule guiding the behavior of a particular person, whereas a ‘slogan’ is defined as the group a words or a phrase that is easy to remember and used by a group or business to attract attention.

Often, in English, people are confused with the terms ‘motto’ and ‘slogan’. The main reason for this perplexity is the similar usage of the terms by many companies, organizations and brands. However, despite their analogous nature, the terms are quite different from each other.

The term ‘motto’ is similar to a slogan and is a phrase that is used to provide an identity to the principle or ideals of a person or an organization. It is basically a concise statement of beliefs or ideals that may either be a sentence or a short phrase. Now, a motto has variety of uses, wherein an individual may have a personal motto, and an organization or business might have a motto that works as an advertising slogan.

It is a phrase that is formally meant to define and underline the intention of a person, group or social organization. Though, their sole purpose is to show the audience their foundational beliefs to highlight their effort. In short, it is called as ‘a mission statement’. This mission statement can be written in any language, and can be catchy as per the person or organizations requirement. It is usually inscribed on or attached to something. Therefore, it can also be described in music and then be referred to as a recurring phrase. 

A slogan, on the other hand, is a catchy phrase or a sentence that is mostly used by political, religious, business and other parties as a repetitive expression of their idea or purpose. It is generally used by business to attract the public interest in their brand, and attract new clients and investors to their company. It is basically used by all organizations to keep their employees together and loyal to the brand.

A slogan is a distinctive cry, phrase or motto that is used to express the ideals and principals of an organization, person, or group. It is considered as a very powerful marketing tool; it is a short, simple and catchy phrase that can be understood by all. Although, the slogans vary in their writing, chanting and visual idea, their simple rhetorical nature leaves very little room for the details and acts as a social expression.

Comparison between Motto and Slogan:

 

Motto

Slogan

Definition

It is defined as a short sentence or phrase that expresses the principle or a rule guiding the behavior of a particular person.  

It is defined as the group a words or a phrase that is easy to remember and used by a group or business to attract attention.

It is

It is used as a phrase that people live by.

It is use as a distinctive that represents an organization’s principles.

Type

It is a mission statement.

It is a distinct cry phrase used in media, aids, rallies, etc.

Examples

  • Honesty is the best policy.
  • Time and tide wait for none.
  • Life is good (LG)
  • Think different (Apple)
  • The king of beers (Budweiser)

Characteristics 

  • It is less simple than slogan.
  • It reflects the belief or ideal and help in motivating people.

 

  • It is simpler than motto.
  • These are catchy sentences that help companies have loyal customers.
  • It is used to attract people, investors, business, etc.

Image Courtesy: superiorsilkscreen.com, blog.frozenlemons.com

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