Difference Between Nike and Adidas

Key Difference: Two of the most popular manufacturers of sportswear, sports equipment and accessories are Adidas and Nike. Starting from their year of origin to their tagline to their logo, these two differ in various arenas to each other.

Nike is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.

  Nike Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. It took the name Nike in 1978 from the Greek goddess of victory, Nikn.

Adidas AG, the multinational corporation, founded and headquartered in Herzogenaurach, Germany, designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club.

The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.

These two multinational companies have more differences than similarities between them:

  • AdidasAdidas is an older brand as compared to Nike by the date of their establishment.
  • Nike is a U.S based brand of sportswear while Adidas is German based company.
  • Basketball and running players are the main market purchasers of Nike while Adidas has main market by the tennis and soccer players.
  • Along with sportswear Nike has been producing sports equipment for a long time but Adidas has recently started producing sports equipment.
  • Adidas outsources its production to several Asian countries with its design and development being based in Germany. Nike products are designed, developed, and marketed in the U.S., but production is outsourced to Asian countries such as Taiwan, Korea, China, and Indonesia.
  • Some of the brands under the Adidas Group are Reebok, Taylor Made, and Rockport. In case of Nike, Umbro, Convers and Cole Haan are among the brands under its name.
  • Nike’s markets are more of domestic but have expanded internationally; Adidas is well known around the world but is primarily focused on Europe.
  • Nike has its’ headquarters in Beaverton where all developments are made; Adidas’ development is currently being managed in Germany.
  • Logo of Nike is Swoosh while that of Adidas is three stripes.
  • “Just do it” is Nike’s famous trademark tag line, while in case of Adidas it is “Impossible is Nothing”.

 

Nike

Adidas

Founder

Athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964.

Adolf Dassler and his elder brother Rudolf in 1924

Headquarter

Beaverton

Germany

Origin

U.S based brand

German based brand

Main Market Purchasers

Basketball and running players

Tennis and Soccer players

Brands

Umbro, Convers and Cole Haan.

Reebok, Taylor Made, and Rockport.

Production Process

Nike products are designed, developed, and marketed in the U.S., but production is outsourced to Asian countries such as Taiwan, Korea, China, and Indonesia.

Adidas outsources its production to several Asian countries with its design and development being based in Germany

Logo

Swoosh

Three Stripes.

Trademark Tag line

Just do it

Impossible is Nothing

References:wikipedia.org(Nike and Adidas),differencebtw.com,differencebetween.net,
thatruthadidas.weebly.com
Image Courtesy:beestart.com,scoopwhoop.com

 

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