Difference between Page Views and Unique Page Views

Key Difference: In web analytics, Page Views denote the number of visits to a particular website. However, Unique Page Views count the individual visitors who have reviewed the web pages during the same session or visit. Unique Page Views can be considered as a subset of Page Views.

Page views and unique page views sound to be similar. However, they both are different from each other. Every time a page is loaded by a visitor, it is considered to be a page view. It denotes the number of times a web page is viewed. If a user reloads the same page, then also it is considered to be another page view. Similarly, if the user gets back to the same webpage after navigating some other pages, then also it will be counted again as a page view. All these page views will be added to define the total page views.

On the other hand, unique page views are concerned with only individual visitors. Each visitor is only counted once and therefore, this number tends to be lesser than total page views. Cookies are used to distinguish between the page views and unique page views. Both page views and unique page views play a vital role in defining the statistics of a website. Unique page views are calculated during the same session or visit.

Thus, page views and unique page views are different from each other. Page views can be easily generated by visiting the same web page by reloading or by returning to the original page after navigating to the another. However, Unique page views count remains unaffected in both the conditions.

Comparison between Page View and Unique Page View:

 

Page View

Unique Page View

Definition

Page views denote the number of times a particular web page is viewed.

Unique Page views count the individual visitors who have reviewed the web pages during the same session.

 

Reloading of the same page by the visitor

Counted

Not Counted

Returning to the same web page after navigating to another

Counted

Not Counted

Example- A visitor visiting a web page 5 times during the same visit

5 page views

1 unique page view

Image Courtesy: getdwelve.com, kksmart2008.blogspot.com

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