Difference between Content Writer and Copywriter

Key difference: A content writer is a person that as the name suggests writes content. In today’s world, they especially specialize in providing relevant content for websites. Website generally attract viewers because on the content on the website. The content has to be interesting and/or entertaining for a viewer to some to the website. A copywriter, on the other hand, is somewhat different that a content writer. The job of a copywriter is to actually write promotional advertising copies for the purpose of advertising or marketing a product, business, person, opinion or idea. The copy should be able to persuade the reader to buy whatever the copy is selling.

 A content writer is a person that as the name suggests writes content. In today’s world, they especially specialize in providing relevant content for websites. Website generally attract viewers because on the content on the website. The content has to be interesting and/or entertaining for a viewer to some to the website. The content should contain key words that attract and retain users on a website. These key words are the one that search engines pick up so as to show the website in the corresponding search results.

Every website has a specific target audience and requires a different type and level of content. Hence, the content should provide information, promote sales, and may even try to convert the reader to a sale or paying customer. The content writer should be able to write specifically for a website and should concentrate on the specific topic as required by the website. The content should be easy to read, provide the information as required and should be easy to follow and not complicated.

Wikipedia lists the various major tasks as expected of content writers:

  • Analyze all the tasks before sending to the content writer, and to give a task regarding promoting for the particular website given for reference URL.
  • Check for keywords or generate keywords and give it to the writers to use in the article, and to provide them the limitations for the keywords.
  • Create or edit copy to inform the reader, and to promote or sell the company, product or service described in the website.
  • Produce content to entice and engage visitors, so they continue browsing on the current website. This operates on the premise that longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
  • Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
  • Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.

 A copywriter, on the other hand, is somewhat different that a content writer. As the name includes writer, it is expected that the copywriter, also writes. However, the title, copywriter is actually an advertising term. Hence, it can be expected that the copywriters job is related to advertising, i.e. selling stuff.

The job of a copywriter is to actually write promotional advertising copies for the purpose of advertising or marketing a product, business, person, opinion or idea. The copy should be able to persuade the reader to buy whatever the copy is selling.

Most people associate copywriting with online writing; however copywriting may actually refer to any literature that is designed to promote something. Copywriters may be involved in writing direct mail pieces, taglines, jingle lyrics, Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media.

In today’s information age, copywriters may be required to write web page content, online ads, e-mail, blog posts, tweets, and social-networking site posts in order to promote the product or service. This is where and why the confusion between content writer and copywriter arises.

Image Courtesy: proflashdesign.com, kendallcopywriting.co.uk

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