Difference between SEO and SMO

Key Difference: The term SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in a search engine. SMO, on the other hand, stands for social media optimization. The purpose of SMO is to use social media to increase traffic to a website.

SEO and SMO are two terms have gotten very popular these days. The terms are mainly used in context to web masters and bloggers. Both, SEO and SMO are utilized to increase traffic to a website. However, SEO and SMO are quite different than each other and utilize different techniques to achieve their means. There are many webmasters who claim expertise in SEO and/or SMO. Their main responsibility is to increase the amount of visitors to a particular website.

The term SEO stands for search engine optimization. It is a process that is used to improve the ranking of a website in a search engine. It is generally accepted that the higher the website ranks in a search engine, such as Google, Bing, Yahoo, etc., the more visitors the website gets. Most people who use search engines do not like to click through pages and pages of search results to get access to content. They usually access the website on the first few pages of the search results.

SEO targets certain keywords. It takes into consideration how search engines work, what people search for, the search terms or keywords that are typed into search engines, and what is the targeted audience of the search engine. SEO can be used to target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

 SMO, on the other hand, stands for social media optimization. According to Webopedia, “social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.”

The purpose of SMO is to use social media to increase traffic to a website. This may incorporate RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc. Utilizing SMO on a website essentially means that the website and its content should be optimized so that the content from the site should easily shareable on social media. This may be achieved by incorporating widgets, social media buttons, etc.

Comparison between SEO and SMO:

 

SEO

SMO

Stands for

Search Engine Optimization

Social Media Optimization

Definition as per Webopedia

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).

Social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

Utilizes

Search engines such as Google, Bing, Yahoo, Ask, Baidu, DuckDuckGo, etc.

RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc.

Purpose

To generate traffic on a website or blog.

To generate traffic on a website or blog.

Image Courtesy: colocationamerica.com, googma.blogspot.com

Most Searched in Electronics Most Searched in Cars and Transportation
Most Searched in Games and Recreation Most Searched in Arts and Humanities
Marble vs Granite
Kindergarten vs Nursery
Fossil vs Bone
Travel vs Tourism

Comments

Yes,It Is good for me thanku

Yes, there is difference of platforms for optimization and techniques too...

wow, nice mr. Afroz siddiqui that is good and big differences between and both i am agree to you

Yes there is difference between SEO and SMO still both are very important for awareness and ranking of website. SMO is always helpful in building the quality backlinks and SMO gives the instant traffic to website.

really very good update and artical which will be very helpfull for the biggners in seo and smo .

Informative post!!

Can someone say that SMO is beyond SEO? Search consider SMO as ranking factor.

I will give very simple example to differentiate between both:

SEO is basically optimizing your website for higher ranking in search engines.

SMO on other hand is usage of social networking websites like facebook to advertise your product website.

Add new comment

Plain text

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.